The startup ecosystem was excited in 2015 when Mauricio Macri took over as Argentina's president, promising to boost business and support entrepreneurs. Would Buenos Aires finally be crowned as the startup hub of Latin America? Three years later, as we approach another election year, progress has been slow. While the scenario remains promising, there is still a long way to go to meet initial expectations and, above all, to attract investment, especially from abroad.
“I don't think Buenos Aires has become something as big as a startup hub,” says Nicolas Berenfeld. He is the Belgian co-founder of startups Trideo, a 3D printing service, and WeBio, which offers bioprinting for medical purposes and is one of the three winners of the
100K Latam entrepreneurship competition.
“The big problem is that there is a lack of investment and private capital, a result of the country’s instability,” says Berenfeld, who has been living in Buenos Aires for eight years.
Argentina lags behind when it comes to attracting foreign investment in Latin America. Between the beginning of 2017 and the middle of 2018, Argentina captured only 5 percent of the recorded venture capital investment of regional startups, says a
report by the Association for Private Capital Investment in Latin America (LAVCA).
In an email exchange with The Essential, LAVCA pointed out that over the longer 2013-2017 period, Argentine startups secured the third highest number of investments from non-Latin American headquartered investors, behind Brazil and Mexico.
“It takes many years to build a venture ecosystem and Argentina is still at the beginning of that cycle,” LAVCA President Cate Ambrose told The Essential. “Despite a challenging business environment and limited support from the government over the last several decades, Argentina has traditionally produced some of the most successful tech startups. Macri’s efforts have only heightened that energy, bringing new momentum to the tech talent that already exists in the country.”
To promote the local business ecosystem, the Argentine government approved the
Entrepreneurship Law in 2017, which eased some bureaucratic burdens and paved the way for more public and private investment. The law created Simplified Share Companies (SAS), which can be set up in 24 hours (previously up to two months), at a lower cost and online. It also created the Fiduciary Fund for the Development of Venture Capital (FONDCE), through which the Argentine government can co-invest in a new company, together with accelerators, incubators and private funds, such as IncuBAte, NXPT Labs and Wayra, among others.
Entrepreneurs say these were important steps forward, but there are still many, time-consuming legal and bureaucratic requirements to set up a startup. For example, they point to the
high cost of hiring employees because of the heavy taxation system and high compensation for dismissals.
Entrepreneurs also complain that there are no bank accounts designed for startups Argentina, while other countries offer cost-free first months for small businesses. Moreover, there are macroeconomic factors to take into account: the devaluation of the local currency, one of the highest inflation rates in the world, and economic instability. In 2018, despite Argentina securing the biggest loan in the International Monetary Fund’s history, at $57 billion, these factors were aggravated.
Argentina’s business environment remains difficult. The country is ranked at 119 out of 189 economies in the
Doing Business report of The World Bank, below the Latin American average. Brazil (109), Colombia (65), Chile (56) and Mexico (54) rank higher.
“Since Macri took over, the process has become smoother, but the labor reforms and the Entrepreneurship Law did not go as far as the startups were hoping for,” says Pablo Ferreiro, the co-founder of digital education startup CoderHouse.
“Startups have to think about generating money from the very first moment. We businessmen are positive, but we have to think in the short term, we cannot wait for a law to become successful,” Ferreiro told The Essential.
The Buenos Aires City government recognizes these fiscal and financing difficulties.
“Taxes are too high and that generates a serious competitiveness problem. The second drawback is the availability of capital: Argentina has not developed an adequate commercial financing system for many years. Although what is happening with entrepreneurial capital is auspicious, it is still very small compared to Brazil, Mexico or Chile, which have greater financing capabilities,” Juan Pedro Córica, Entrepreneurship Director in the City of Buenos Aires Government, told The Essential.
He says that a labor reform is necessary, but elections will slow things down: “Next year is going to be complex from a political point of view, so I don’t know if there is going to be space for such a debate.”
Argentina is recognized for its great talent and high level of education, including the
highest English proficiency in the region. Four out of Latin America’s
13 unicornsoriginated here (MercadoLibre, Despegar, OLX and Globant). Moreover, since 2014, the city government has begun offering
free entrepreneurship courses.
“The talent is in Buenos Aires, but the market is not here,” says Ferreiro of Coderhouse. “There is no investment here, but we can find it elsewhere, in Brazil for example. There are many businesses that have their teams in Argentina, and then sell to the U.S., where the market is bigger. The challenge is that if you start up in Argentina, then you have to think immediately of a second market.”
“Progress takes time,” Lisa Besserman told The Essential. She is the founder of Startup Buenos Aires (SUBA), whose mission is to create a support system for startups in the city. “If we were to isolate the talent, Argentina could be one of the strongest countries in the world, but there are still a lot of obstacles tied to the country’s history.”
“The mentality of startups is to understand the unknown and brace instability,” she added.
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